How To Pitch Madden 23?

How to Pitch Madden 23

Madden is one of the most popular sports video game franchises in the world, and with each new release, EA Sports strives to make it bigger and better than ever before. But how do you pitch a new Madden game to potential players? What features are you going to highlight? What kind of marketing campaign will you use?

In this article, we’ll take a look at the different elements that go into pitching a new Madden game, and we’ll provide some tips on how to make your pitch as effective as possible.

We’ll cover everything from the game’s core features to its marketing campaign, and we’ll give you the tools you need to create a pitch that will get players excited about the next installment in the Madden franchise.

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How to Pitch Madden 23 Here are a few tips on how to pitch Madden 23 to your boss:

1. **Highlight the game’s new features.** Madden 23 is packed with new features that make it the most realistic and immersive football game yet. Be sure to highlight these features in your pitch, and explain how they will appeal to your boss’s interests.
2. **Demonstrate the game’s gameplay.** The best way to sell Madden 23 is to let your boss experience it for themselves. If possible, set up a demo of the game so that your boss can see how it plays.
3. **Talk about the game’s community.** Madden 23 has a large and active community of players, and this can be a major selling point. Explain to your boss how the game’s community can help them to improve their skills and connect with other fans of the sport.

Madden 23 cover art

Madden 23 is the latest installment in the popular Madden NFL series of football video games. The game is developed by EA Tiburon and published by Electronic Arts. Madden 23 was released on August 19, 2022, for PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S.

In this article, we will discuss how to pitch Madden 23 to potential customers. We will cover the game’s target audience, key features and benefits, and how the game can meet the needs and wants of its target audience.

Target Audience

The target audience for Madden 23 is male gamers between the ages of 18 and 34. These gamers are passionate about football and enjoy playing video games. They are also typically interested in other sports games, such as FIFA and NBA 2K.

Needs and Wants

The target audience for Madden 23 has a number of needs and wants that the game can meet. These include:

  • Realistic gameplay: The target audience wants a football game that feels realistic. They want to be able to control their players and make realistic plays.
  • Immersive experience: The target audience wants a football game that immerses them in the action. They want to feel like they are actually playing in a football game.
  • Social features: The target audience wants a football game that they can play with their friends. They want to be able to compete against each other and team up to take on other players.

Features and Benefits

Madden 23 has a number of features and benefits that make it a compelling game for its target audience. These include:

  • Realistic gameplay: Madden 23 features realistic gameplay that allows players to control their players and make realistic plays. The game also features a new physics engine that makes the game more realistic than ever before.
  • Immersive experience: Madden 23 immerses players in the action with its realistic graphics, sound effects, and commentary. The game also features a new story mode that allows players to create their own character and take them through a career in the NFL.
  • Social features: Madden 23 allows players to compete against each other and team up to take on other players. The game features a variety of online multiplayer modes, including head-to-head matches, co-op challenges, and tournaments.

How Madden 23 Meets the Needs and Wants of Its Target Audience

Madden 23 meets the needs and wants of its target audience by providing a realistic, immersive, and social football experience. The game’s realistic gameplay allows players to control their players and make realistic plays. The game’s immersive experience immerses players in the action with its realistic graphics, sound effects, and commentary. And the game’s social features allow players to compete against each other and team up to take on other players.

Madden 23 is a compelling game for its target audience of male gamers between the ages of 18 and 34. The game offers realistic gameplay, an immersive experience, and social features that make it a must-have for any football fan.

2. Features and Benefits

Key Features and Benefits of Madden 23

Madden 23 features a number of key features and benefits that make it a compelling game for its target audience. These include:

  • Realistic Gameplay: Madden 23 features realistic gameplay that allows players to control their players and make realistic plays. The game also features a new physics engine that makes the game more realistic than ever before.
  • Immersive Experience: Madden 23 immerses players in the action with its realistic graphics, sound effects, and commentary. The game also features a new story mode that allows players to create their own character and take them through a career in the NFL.
  • Social Features: Madden 23 allows players to compete against each other and team up to take on other players. The game features a variety of online multiplayer modes, including head-to-head matches, co-op challenges, and tournaments.

How These Features and Benefits Make Madden 23 a Better Game than Its Predecessors

Madden 23 improves upon its predecessors in a number of ways. These improvements include:

  • More Realistic Gameplay: Madden 23 features a new physics engine that makes the game more realistic than ever before. This engine allows for more realistic ball physics, player movement, and collisions.
  • More Immersive Experience: Madden 23 immerses players in the action with its improved graphics, sound effects, and commentary. The game also features a new story mode that allows players to create their own character and take them through a career in the NFL.

* **More

3. Marketing Plan

The marketing plan for Madden 23 will focus on three key areas:

  • Reaching the target audience: Madden 23 is a sports game that appeals to a wide range of players, from casual gamers to die-hard football fans. The marketing plan will target these players through a variety of channels, including social media, online advertising, and traditional media.
  • Communicating the benefits of Madden 23: The marketing plan will focus on communicating the benefits of Madden 23 to the target audience. These benefits include the game’s realistic gameplay, its extensive roster of players, and its new features.
  • Generating sales: The marketing plan will focus on generating sales of Madden 23. This will be done through a variety of promotional activities, such as discounts, giveaways, and contests.

The following is a more detailed outline of the marketing plan for Madden 23:

  • Target audience: The target audience for Madden 23 is male gamers between the ages of 18 and 34. These gamers are passionate about football and enjoy playing sports games. They are also more likely to have disposable income to spend on games.
  • Channels: The marketing plan will target the target audience through a variety of channels, including:
  • Social media: Madden 23 will be promoted on social media platforms such as Facebook, Twitter, and Instagram. The game will be featured in social media posts, ads, and contests.
  • Online advertising: Madden 23 will be advertised on online platforms such as Google, YouTube, and Twitch. The game will be featured in banner ads, search ads, and video ads.
  • Traditional media: Madden 23 will be promoted in traditional media outlets such as magazines, newspapers, and television. The game will be featured in print ads, TV commercials, and product placement.
  • Messages: The marketing plan will focus on communicating the following messages to the target audience:
  • Madden 23 is the most realistic football game ever created.
  • Madden 23 features an extensive roster of players from all 32 NFL teams.
  • Madden 23 includes new features that make the game more exciting and challenging.
  • Promotional activities: The marketing plan will include a variety of promotional activities to generate sales of Madden 23. These activities include:
  • Discounts: Madden 23 will be offered at a discount for a limited time.
  • Giveaways: Madden 23 will be given away as prizes in contests and sweepstakes.
  • Contests: Madden 23 will be featured in contests where players can win prizes.

The marketing plan for Madden 23 is designed to reach the target audience, communicate the benefits of the game, and generate sales. The plan will be implemented through a variety of channels, including social media, online advertising, and traditional media. The plan will also include a variety of promotional activities to generate excitement and interest in the game.

4. Sales Goals

The sales goals for Madden 23 are ambitious. The game is expected to sell over 10 million units worldwide. This would make it the best-selling sports game of the year. The sales goals are based on the following factors:

  • The popularity of the Madden franchise: Madden is the most popular football video game series in the world. The previous game in the series, Madden 22, sold over 12 million units worldwide.
  • The release of a new console generation: Madden 23 will be released for the PlayStation 5 and Xbox Series X/S. These new consoles are expected to drive sales of Madden 23.
  • The inclusion of new features: Madden 23 will include a number of new features that are expected to appeal to gamers. These features include a new physics engine, a new player creator, and a new story mode.

The sales goals for Madden 23 are achievable. The game has a strong track record, it is being released for new consoles, and it includes new features that are expected to appeal to gamers. The marketing plan for Madden 23 is designed to support the sales goals by reaching the target audience, communicating the benefits of the game, and generating excitement and interest.

The following are the specific sales goals for Madden 23:

  • North America: 5 million units
  • Europe: 3 million units
  • Rest of the world: 2 million units

The total sales goal for Madden 23 is 10 million units. This goal is ambitious, but it is achievable based on the factors listed above.

Madden 23 is a

How do I pitch Madden 23 to my boss?

  • Start by understanding the game. What are the key features that make Madden 23 unique? What are the benefits of playing the game? How does it compare to other sports games on the market?
  • Identify your target audience. Who is the game designed for? What are their interests and motivations? What kind of experience are you trying to create for them?
  • Develop a compelling pitch. What are the key messages you want to communicate about the game? How can you make it sound exciting and appealing to your boss?
  • Be prepared to answer questions. Your boss may have some questions about the game, such as its price, release date, or gameplay features. Be prepared to answer these questions in a clear and concise way.
  • Follow up after your pitch. Send your boss a follow-up email with more information about the game, such as links to trailers or screenshots. You can also invite them to try out the game for themselves.

What are the key features of Madden 23?

  • New game modes: Madden 23 introduces a number of new game modes, including a revamped Franchise mode, a new Face of the Franchise story campaign, and a new The Yard mode.
  • Improved gameplay: Madden 23 features a number of gameplay improvements, including new tackling mechanics, a new passing system, and a new running game.
  • Enhanced graphics: Madden 23 features improved graphics, including more realistic player models, stadiums, and crowds.
  • Cross-platform play: Madden 23 is the first game in the series to support cross-platform play, allowing players to compete against each other online regardless of their platform.

What are the benefits of playing Madden 23?

  • It’s a great way to stay connected with friends and family. Madden 23 is a social game that allows players to compete against each other online or in local multiplayer.
  • It’s a great way to relieve stress. After a long day, there’s nothing better than coming home and taking out your frustrations on your opponents in Madden 23.
  • It’s a great way to improve your skills. Madden 23 is a challenging game that can help you improve your hand-eye coordination, reaction time, and decision-making skills.
  • It’s a great way to learn about football. Madden 23 can teach you about the rules of football, the different positions, and the strategies that teams use to win games.

How does Madden 23 compare to other sports games on the market?

Madden 23 is one of the most popular sports games on the market, and it compares favorably to other titles in a number of ways.

  • Graphics: Madden 23 features some of the best graphics of any sports game on the market. The player models, stadiums, and crowds are all incredibly realistic.
  • Gameplay: Madden 23 offers a deep and challenging gameplay experience. The game is full of realistic physics and animations, and it requires players to use skill and strategy to win.
  • Modes: Madden 23 offers a variety of different modes to choose from, including Franchise mode, Face of the Franchise, and The Yard.
  • Cross-platform play: Madden 23 is the first game in the series to support cross-platform play, allowing players to compete against each other online regardless of their platform.

What are the system requirements for Madden 23?

The system requirements for Madden 23 are as follows:

  • Minimum:
  • OS: Windows 10 (64-bit)
  • CPU: Intel Core i3-6100 or AMD FX-4350
  • Memory: 8 GB RAM
  • Graphics: NVIDIA GeForce GTX 660 or AMD Radeon HD 7850
  • DirectX: 11
  • Storage: 50 GB available space
  • Recommended:
  • OS: Windows 10 (64-bit)
  • CPU: Intel Core i5-8400 or AMD Ryzen 5 1600
  • Memory: 16 GB RAM
  • Graphics: NVIDIA GeForce GTX 1060 or AMD Radeon RX 580
  • DirectX: 12
  • Storage: 50 GB available space

Where can I buy Madden 23?

Madden 23 is a football video game that offers a variety of new features and improvements over its predecessor. These include a new physics engine, updated graphics, and a new story mode. The game also features a new multiplayer mode that allows players to compete against each other online.

If you are a fan of football video games, Madden 23 is a must-have. The game offers a realistic and immersive experience that will keep you entertained for hours on end. Whether you are playing solo or with friends, Madden 23 is sure to provide you with hours of fun.

Here are some key takeaways from this article:

  • Madden 23 is a football video game that offers a variety of new features and improvements over its predecessor.
  • The game features a new physics engine, updated graphics, and a new story mode.
  • The game also features a new multiplayer mode that allows players to compete against each other online.
  • If you are a fan of football video games, Madden 23 is a must-have.

Author Profile

Carla Denker
Carla Denker
Carla Denker first opened Plastica Store in June of 1996 in Silverlake, Los Angeles and closed in West Hollywood on December 1, 2017. PLASTICA was a boutique filled with unique items from around the world as well as products by local designers, all hand picked by Carla. Although some of the merchandise was literally plastic, we featured items made out of any number of different materials.

Prior to the engaging profile in west3rdstreet.com, the innovative trajectory of Carla Denker and PlasticaStore.com had already captured the attention of prominent publications, each one spotlighting the unique allure and creative vision of the boutique. The acclaim goes back to features in Daily Candy in 2013, TimeOut Los Angeles in 2012, and stretched globally with Allure Korea in 2011. Esteemed columns in LA Times in 2010 and thoughtful pieces in Sunset Magazine in 2009 highlighted the boutique’s distinctive character, while Domino Magazine in 2008 celebrated its design-forward ethos. This press recognition dates back to the earliest days of Plastica, with citations going back as far as 1997, each telling a part of the Plastica story.

After an illustrious run, Plastica transitioned from the tangible to the intangible. While our physical presence concluded in December 2017, our essence endures. Plastica Store has been reborn as a digital haven, continuing to serve a community of discerning thinkers and seekers. Our new mission transcends physical boundaries to embrace a world that is increasingly seeking knowledge and depth.

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